THE EFFECT OF BRANDING AND PACKAGING OF LOCALLY MADE COSMETIC PRODUCTS ON THE BUYING DECISION OF CUSTOMERS
- Project Research
- 1-5 Chapters
- Quantitative
- Correlation
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 5000
EXCERPT FROM THE STUDY
Competition within this industry has forced local company stakeholders to invest in more attractive and innovative packaging to appeal to the consumer. A package is therefore highly instrumental in aiding a company’s positioning strategy as they target the consumer market. How the consumer places the value of the product within their mind, has quite a bit to do with the product packaging strategy in use (Ampuero & Vila, 2016). Since the consumer is faced with so many products every single time they visit a retail store, it is paramount that the package stands out from the rest of the array of similar products, and is attractive enough to evoke a choice. The package should be convincing, bringing together all its elements to appeal to the consumer’s need (Rundh, 2009, Kotler & Armstrong, 2019).
Related Project Materials
IMPACT OF POOR COMMUNICATION AND TEAM COLLABORATION AS A TOOL FOR EFFECTIVE HEALTH CARE SERVICE DELIVERY IN FEDERAL TEACHING HOSPITAL IDO-EKITI
BACKGROUND OF THE STUDY
Communication is defined as "the transmission or exchanging of ideas, views, or information...
EVALUATION OF LEAF BASE EXTRACT OF SORGHUM BICOLOR (FAMILY: GRAMINEAE; POACEAE) FOR HAEMATOLOGICAL, IMMUNOMODULATORY AND OTHER PHARMACOLOGICAL ACTIVITIES
ABSTRACT
Sorghum bicolor is an annual plant having its different parts widely used ethnomedicinally for different ailments, which include...
ROLES OF SELF OBJECTIFICATION AND APPEARANCE ANXIETY ON MARITAL SATISFACTION
ABSTRACT
This study investigated the role of self-objectification and Appearance Anxiety on marital satisfaction among...
PRINCIPALS LEADERSHIP STYLES AND ITS EFFECT ON TEACHERS JOB PERFORMANCE
Background of the study
The richness of a country is mostly defined by its people resources, accessible natural resource...
DATABASE EMISSION OF CARBON IV OXIDE (CO2) IN NIGERIA
ABSTRACT
There is a general believe today that the increased emission of green house gases especially carbo...
ASSESSMENT OF THE ROLE OF SOCIAL MEDIA IN RAISING AWARENESS ABOUT DOMESTIC VIOLENCE IN NIGERIA
ABSTRACT
Domestic violence is one of Nigeria’s most significant public health problems. It r...
SURVEY OF THE PROBLEMS INHERENT IN THE TRAINING AND DEVELOPMENT OF A SECRETARY IN A DEPRESSED ECONOMY
Abstract
This research work aims at finding out the problems inherent in the training and development of secretaries in...
THE IMPACT OF INVESTIGATIVE TECHNIQUES IN FORENSIC ACCOUNTING ENGAGEMENTS
Abstract: THE IMPACT OF INVESTIGATIVE TECHNIQUES IN FORENSIC ACCOUNTING ENGAGEMENTS
This research investigates the impact of investigativ...
Comparative Analysis of Accounting Information System Utilization in Rural and Urban LGAs
Background of the Study
The adoption and utilization of Accounting Information Systems (AIS)
Background of the Study The Role of Advertising in Promoting Corporate Social Responsibility in Bakori LGA, Katsina State
Corporate Social Responsibility (CSR) is an integral part of modern business operations, focusing o...
